Posts Tagged ‘Digital Marketing’

Hexaware Ranks Number One Among the Top Service Providers in Overall Customer Satisfaction in Whitelane’s IT Outsourcing Study

March 16, 2017 Leave a comment


Hexaware Technologies Limited, a leading global provider of application, infrastructure, BPS and digital services announced that it shares the number one ranking in overall customer satisfaction, in the European IT outsourcing survey conducted by Whitelane Research.

The annual study evaluated more than 4,600 unique IT outsourcing contracts held by over 1,500 top spending IT organizations in Europe. Hexaware received an overall customer satisfaction score of 79%, which was significantly higher than the average score (70%) for other service providers.

Hexaware has the most satisfied customers in application development, maintenance, and testing and has been rated in second place in that category, against traditional service providers. The company is positioned well above industry average on several Key Performance Indices (KPI), as per the study. It holds the top spot for various KPIs like service delivery quality, good and effective escalation process, reporting quality in a timely and accurate manner, price level on par with the market and contractual flexibility.

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The Power of Now – Paradigm shift in Digital Marketing

For the initiated, and those who have wet their beaks in Digital Marketing, today’s times are really exciting. And yet, there is constant pressure for marketing strategies to evolve constantly. There is a big shift happening in the way information is served and utilized.


Information is now all about “newness” and “nowness”. It is dynamic, constantly reinventing itself to stay in the rat race for attention. It is just not about standalone pages or browsers anymore. It’s more about streaming content, about relevance in constant churn, about adding enhanced value to your user segment, all of these building a conversation for a symbiotic relationship with a user segment.

Streams of Data, Not just static pools

Much water has flown under the internet highway since the advent of Really Simple Syndication (RSS). Social media networks have taken center stage and dynamic information is served and lapped up in myriad ways. The possibilities are endless – A chirpy tweet about an event real-time, a face-off with a corporate ambassador on face book, a stumble upon on your new proprietary IP micro site, a techno-rati-ing of your corporate blog, rank boost on a Wikipedia link etc.

Amid all this noise, it is quite important to make sense of the signals. Especially for B2B marketing which has to make sure that this shift in dynamics is effectively leveraged to generate awareness, drive leads and nurture relationships.

Swimming with the tide of dynamic information

The moot point here is whether this accent on immediacy of information holds intrinsic value for B2B marketing. Yes of course. Ignoring this new shift in information distribution would be a no brainer. The key here is to use these social streams to row people to your site and ensure the site is sticky enough for him to decide in your favor.

Social streams can help build reputation and trust that can help connect with your customers. In lots of ways it gives B2B marketers an easy way to participate in conversations that are about them. It is still early to tell though. Plunging into the stream would be the easy way to find out though.

This paradigm shift has come to stay and technology will be its prime driver. With Twitter going one up on Google on real time search stakes (an earthquake this minute appears faster in twitter than on Google) this information shift could forever change the way even a search result looks.

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